The EU Commission has recently launched a campaign to try and revamp the image of science as an old boys club. “Science, it’s a girl thing” has
released a teaser video on YouTube which features three absolutely stunning model-types, in what one would first assume was an advert for lipstick, or shoes. There is a rather hunky scientist chap who takes off the glasses he is wearing, which appear to be designed to make him look intellectual and not to correct any vision problem, to observe these fashionably attired ladies strut towards him, catwalk style.
We are then bombarded with a series of things created by science, such as lipstick and eye shadow to show the ladies that all their favourite things are indeed created by science, so why not get involved? The models are clearly inspired, and at the end of the video they replace their sunglasses with science goggles.
The video first came to our attention when we saw that it was pink and sparkly and simply had to know more. Here in the Newsnibbles office we are huge fans of all things pink and sparkly, and can’t understand the criticism against the video by members of the Youtube Community.
The comments called the video “sexist” and suggested that it could be patronising for women. We just loved how sparkly it was, so have embedded it below for you to look for yourselves.
